Dimplex Provides Market Fresh Air at Somerfield
Somerfield is Britain’s fifth-largest supermarket
chain and is currently undertaking the mammoth project
of consolidating under the Somerfield fascia more than
1000 stores across the UK. As a brand that’s investing
in growth, it selects its suppliers carefully to ensure
that it delivers a consistently high quality shopping
experience to its customers, and UK electric heating
market leader Dimplex is helping to create the right
environment in-store.
As part of Somerfield’s development plans, existing
stores are being refurbished and new ones built
nationwide. Two recent projects were a store
refurbishment and extension in Wareham, Dorset, and a
new build store in Aberystwyth, Ceredigion. Dimplex
CAB15E 1.5m air curtains with energy saving thermostatic
control were specified in both stores, with the Wareham
installation surface-mounted, while the Aberystwyth
store incorporated the air curtains recessed in the
ceiling.
The Somerfield store in Wareham is a Market Fresh
convenience store, which places an emphasis on high
quality fresh foods. The volume of fresh food, combined
with a store layout with multiple entrances, means that
control over the internal environment is essential, with
an effective curtain of air required between the
interior of the shop and the noise, cold (or heat, in
summer) and pollution of the outside environment. Three
Dimplex air curtains have been installed over separate
entrances to ensure that the interior of the store
remains regulated, hygienic and comfortable for
shoppers.
The new Somerfield store in Aberystwyth incorporates two
Dimplex recessed air curtain units, each featuring a
thermostatic controller for optimum energy saving. The
air curtains fit easily into the suspended ceilings for
an unobtrusive, streamlined look in keeping with the
modern feel of the new store.
Mike Hopkins, Building Services Manager at Somerfield,
comments,
“We specify the Dimplex air curtains across Somerfield
stores nationwide. The equipment is of an extremely high
quality, but what’s just as important to us is the high
level of customer service and after-sales support we get
from Dimplex. We trust the company and its people to
work with us to deliver effective and tailored
solutions.”
The installations were carried out by Cardiff-based
Gomer Electrical. Project manager Gareth Jones explains,
“The Dimplex air curtains offer reliable performance
with an aesthetically pleasing design. We have used them
in a variety of commercial settings and Dimplex’s
three-year guarantee ensures our customers are happy
with the equipment installed. In fact, for Somerfield we
used Dimplex convector heaters for offices and staff
rooms as well.”
Up to 10 Dimplex air curtains can be linked together
using an optional kit to provide ‘gap-free’ coverage
across larger doorways, making them suitable for a wide
range of commercial and light industrial applications.
The CAB and DAB air curtain ranges are held in stock in
the UK for prompt direct-to-site delivery.
Email:
marketing@glendimplex.com
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