Sales Expansion at Playworld Systems Europe
Playworld Systems Europe enjoyed considerable success
in 2005, turning in results up 38% on the previous year.
As a leading manufacturer of playground and recreation
equipment for local authorities and the private sector,
Playworld Systems Europe is now poised for further
growth in 2006. Managing director Jerry Widdas comments,
“ Last year we acquired and integrated the activities of
ASA Leisure into our business which has naturally led to
a broader product offering.” He continues, “We are now
expanding the sales team to provide enhanced national
coverage, with trained technical sales people also
providing design advice. We anticipate a similar 40%
growth this year following these moves and the all-round
customer service we provide.”
Recognition of the company’s success is reflected in
recent awards presented by the Playworld Systems Inc.
group. Playworld Systems Europe has won no less than
five awards including that for highest sales
internationally in 2005, and ‘Organisation of the Year’.
Leading the sales team is Alasdair Ward, sales director,
with Richard Farr covering London and the south east;
Johan Esterhuizen, for the midlands; Malcolm Cawthra for
the north; Roger Wilson covering Scotland; and Jonathan
Evans–Southall for the south west and south Wales. New
sales people will soon be in place for East Anglia and
the north east and the company’s equipment will continue
to be handled by All Play Agencies in Northern Ireland.
Playworld Systems Europe provides complete turnkey
projects on playgrounds to skate parks and supplies and
installs all the necessary groundwork, fencing and
pathways. Recent installations such as Wignall Park in
Knowsley and Pallister Park and Prissick Plaza in
Middlesbrough demonstrate the company’s full project
management capability. All Playworld equipment is
manufactured to European and internationally recognised
quality standards and is backed up with one of the best
warranties available in the industry, many components
subject to a lifetime warranty.
As well as several hundred products from Playworld
Systems for five to twelve year old children, the
company’s range includes Play Design playgrounds for
toddlers and pre-school; Climbing Boulders for novice
and experienced climbers; Woodward ramps and rails for
boarders, bladers and BMX bikers; and Life Trial outdoor
equipment for active older adults.
Email:
info@playworldsystems.co.uk
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